What Armenians Are Buying from Wildberries

«Հրապարակ» newspaper reports that the popular online shopping platform Wildberries has shared insights into the purchasing preferences of residents in Armenia, revealing that the largest purchases occur just before summer, in May. The demand for women's dresses has surged significantly, increasing sixfold. Additionally, the demand for cosmetic products has tripled, while sportswear and festive accessories have seen a sevenfold rise.

Armenians are increasingly turning to online shopping for a variety of goods, with a notable number of women beginning to order daily corsets. There is also a high demand for summer sandals made of natural leather and classic loafers.

The demand for sarafans has grown five times, while off-shoulder tops have seen a ninefold increase in popularity, and shorts demand has risen four times. Furthermore, Armenians have started ordering books online as well, with a threefold increase in the interest for romance novels.