Ads During Pause: YouTube's New Feature
YouTube is set to showcase advertisements in a new way, with ads appearing during video pauses, according to BMF.ru. The video hosting platform has been testing this format since 2023, which has demonstrated high profitability.
This feature has been gradually implemented into the service, initially available to a limited number of advertisers. Now, all advertisers can take advantage of the 'ads during pause' functionality.
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